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21.5.3.  EU rural development measures

    In order to improve the competitiveness of the agricultural and forestry sector (axis 1 of the rural development strategy), Member States are encouraged to focus support on the following key actions:

    - restructuring and modernisation of the agriculture sector;

    - improving integration in the agrifood chain;

    - facilitating innovation and access to research and development (R & D);

    - encouraging the take-up and diffusion of information and communications technologies (ICT);

    - fostering dynamic entrepreneurship and encouraging the entry of young farmers into the profession;

    - developing new outlets for agricultural and forestry products;

    - improving the environmental performance of farms and forestry.

    So as to improve the environment and the countryside (axis 2 of the rural development strategy), Member States are encouraged to focus support on key actions such as:

    - promoting environmental services and animal-friendly farming practices;

    - preserving the farmed landscape and forests;

    - combating climate change by appropriate agricultural and forestry practices;

    - consolidating the contribution of organic farming;

    - promoting territorial balance and the attractiveness of rural areas;

    In order to improve the quality of life in rural areas and encourage diversification of the rural economy (axis 3 of the rural development strategy), Member States are encouraged to support the following key actions:

    - raising economic activity and employment rates in the wider rural economy;

    - encouraging the entry of women into the labour market;

    - putting the heart back into villages by integrated initiatives combining diversification and business creation;

    - developing micro-business and crafts, which can build on traditional skills or introduce new competencies;

    - training young people in skills needed for the diversification of the local economy;

    - encouraging the take-up and diffusion of information and communication technologies;

    - developing the provision and innovative use of renewable energy sources;

    - encouraging the development of tourism;

    - upgrading local telecommunications, transport, energy and water infrastructures.

    To build local capacity for employment and diversification (Leader or axis 4 of the rural development strategy), Member States are encouraged to focus support on key actions such as:

    - building local partnership capacity and promoting skills acquisition;

    - promoting private-public partnership by encouraging the Leader innovative approaches to rural development;

    - promoting cooperation and innovation by local initiatives such as Leader and support for diversification;

    - improving local governance by fostering Leader innovative approaches to linking agriculture, forestry and the local economy.

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